Domestic tourism market segmentation • What is meant by “Domestic tourism market segmentation”? – Grouping people together with similar characteristics such as age, race, income, and purpose of travel – these form different tourist segments.
What is domestic segmentation?
It examines the reasons why tourists take a holiday, breaks the domestic market into specific segments and suggests ways for tourism operators to apply the research to their businesses. …
What is meant by domestic tourism?
Domestic tourism comprises the activities of residents of a given country travelling to and staying in places inside their residential country, but outside their usual environment for not more than 12 consecutive months for leisure, business or other purposes.
What is segmentation in tourism industry?
Market segmentation is the strategic tool to account for heterogeneity among tourists by grouping them into market segments which include members similar to each other and dissimilar to members of other segments.
What are the five domestic tourism segments?
The five market segments were identified as the Spontaneous Budget Explorer, the New Horizon Family, Highlife Enthusiast, Seasoned Leisure Seekers, and the Well to do Mzanzi Family.
What is domestic tourism growth strategy?
The DTGS 2012-2020 has four strategic objectives:
• To increase domestic tourism revenue/income. • To increase domestic tourism volume. • To improve measures and efforts aimed at addressing seasonality and equitable/fair.
Why is domestic tourism a key market segment for many destinations?
Domestic travel helps address seasonality within regions, while also dispersing tourists to less visited rural areas, which tend to be overlooked by foreign visitors.
What is domestic tourism example?
Domestic tourism is travel within your own nation. For example, if a Canadian from Alberta decided to spend a few days at Niagara Falls, as you’re staying in your own country of residence, this is domestic or internal tourism.
Why is domestic tourism?
Countries rely on domestic tourism as a tool to reduce poverty, improve infrastructure, generate employment and most importantly to drive economic growth.
What does domestic mean?
1 : relating to a household or a family domestic life. 2 : relating to, made in, or done in a person’s own country The president spoke about both foreign and domestic issues. 3 : living with or under the care of human beings : tame domestic animals.